The Dixie Home leaders requested that “Dixie” be kept as part of the title. Three years later, the name “Winn-Dixie” was adopted after the purchase of 117 Dixie Home supermarkets in the Carolinas. It proved the first Florida industrial corporation to do so. THE W/D NAME - A red letter date came in 1952, when Winn & Lovett was listed on the New York Stock Exchange. Following the end of World War II in 1945, their company was set to expand as America eventually entered into an era of abundance. After acquiring Winn & Lovett, moreover, they super-sized everything, with larger stores boasting more variety and lower prices. The Davis Brothers learned from this failure, so they required cash from their customers. Many small town grocers had extended credit to their regular customers. The Idaho store had gone bust because it fell victim to new grocery concept: cash-only purchases. The future Winn-Dixie company operated stores under the names “Lovett,” “Table Supply,” “Piggly Wiggly,” “Steiden,” and “Margaret Ann.” Table Supply also adopted the River City as its new home and “Winn & Lovett” as its new moniker. The head of the Jax-based Winn & Lovett grocery chain, William “Bill” Lovett, convinced the Davis family to acquire 51 percent of his company’s 73 stores. Five years later, Jacksonville finally gained their company’s headquarters. M.’s death in 1934, his sons, the four gentlemen above, assumed responsibility for the chain. It began to branch northward to Tampa and the central part of the state.Īfter W. He purchased a Miami store, the Rockmoor Grocery, and his family changed its name to “Table Supply” in 1927. moved to Florida during the Land Boom of the Twenties. In 1913, he bought a Burley, Idaho, general store and renamed it “Davis Mercantile.” Taking the advice of his brother Carl, however, W. “THE BEEF PEOPLE” - Winn-Dixie has been associated with Jacksonville for so long that it’s hard to believe that it didn’t originate here.
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